The General Business Administration (GBA) major comprises minor concentrations in any two of the six College of Business Administration disciplines: Accounting, Economics, Finance,Information Systems, Management, and Marketing. Each of the six minor concentrations consists of 9-12 semester hours of coursework beyond the core. The objective of the GBA major is to
provide students the opportunity to
- pursue a broad-based study of business through upper level course work in two disciplines and/or
- tailor a program of studies that combines upper level coursework in business with electives from outside the College to meet career preparation goals.
The GBA major, combined with the business core and the Strategic Management capstone course, will prepare students for:
- further studies in business
- entry-level positions in management, accounting, finance, marketing, and information technology across industries
- small business management
Upon completion of the GBA major, students will have developed the following skills:
Critical Thinking Skills
- Demonstrate critical thinking and analytical abilities, including the capability to engage in inductive, deductive and quantitative reasoning
- construct sound arguments about key issues related to the minor concentrations.
Communication Skills
- Create and deliver effective oral presentations
- Develop effective written presentations
- Contribute effectively to group discussions
Content/Discipline Skills
Content/discipline skills are defined for each of the minor concentrations. These skills are assessed at both the college and departmental levels. Foundation knowledge/skills/abilities are assessed across majors in the Business Core courses; knowledge/skills/abilities specific to each minor concentration are assessed by individual departments using a variety of approaches including exams, projects, portfolios, presentations and other means of evaluation.
