Jeannette A. Mena
Assistant Professor
Jeannette A. Mena, an assistant professor in the Marketing Department, teaches courses in marketing management and international marketing and also mentors doctoral students.
Mena’s research primarily focuses on marketing strategy, international marketing, and supply chain management. She has a particular interest in marketing strategy issues related to a firm’s various stakeholders. Her research has been published in several publications, including the Academy of Management Journal, Journal of the Academy of Marketing Science, Journal of International Business Studies, and Journal of Retailing, among others. She serves on the Editorial Review Board of the Journal of the Academy of Marketing Science.
Mena earned a PhD in marketing, with an international business minor, from the Eli Broad Graduate School of Management at Michigan State University; a master’ degree in international business from the Chapman Graduate School of Business at Florida International University; and an MBA from the College of Business Administration at the University of Puerto Rico. She also holds a bachelor’s degree in marketing and economics from the University of Puerto Rico.
- Vita (pdf)
room: BSN 3226 | phone: 813.974.6232 | fax: 813.974.6175 | mena@usf.edu
Teaching
- MAR 3823 Marketing Management
- MAR4156 International Marketing
Current Research
- Mena, J., Chabowski, B., Hult G., Kiyak, T. “The Structure of JIBS’ Social Network and the Relevance of Intra-Country Variation: A Typology for Future Research.”
- Mena, J., Chabowski, B., and Gonzalez-Padron, T. “The Structure of Sustainability Research in Marketing, 1958-2008: A Basis for Future Research Opportunities.”
- Mena, J., Hult, T., Ketchen, D., and Adams, G. “Supply Chain Orientation and Balanced Scorecard Performance.”
