Adam Craig

Adam Craig
Assistant Professor

Adam Craig, an assistant professor in the Marketing Department, teaches undergraduate-level courses in consumer behavior and marketing research methods.
His research in consumer behavior and decision neuroscience focuses on issues in social cognition and nonconscious influence. He has presented his research at several conferences, including at the Annual Meeting of the Society for Consumer Psychology, Annual Meeting of the Association for Consumer Research, and the Annual Meeting of the Cognitive Neuroscience Society.

Craig earned a bachelor’s degree in psychology and integrated strategic communications from the University of Kentucky and a PhD in marketing from the University of South Carolina. He is a member of the Association for Consumer Research, Society for Consumer Psychology, and Cognitive Neuroscience Society.

• Vita (pdf)
• Personal research website

room: BSN 3222 | phone: 813.974.6184 | fax: 813.974.6175 | adamwcraig@usf.edu

Teaching

• MAR 4503 Buyer Behavior

Current Research

• Craig, A. "Suspicious Minds: Exploring Neural Processes During Exposure to Deceptive Advertising."
• Craig, A. W. & Silk, T. G. “Schedules of Reinforcement, Learning, and Frequency Reward Programs.”
• Wood, S. & Craig, A. W. “Concepts of Self in the Measurement of Subjective Well-Being.”