Dipayan Biswas
Associate Professor
Dipayan Biswas, an associate professor in the Marketing Department, teaches undergraduate-level courses in basic marketing and marketing research, graduate-level course in brand management, and a PhD-level course in sensory and experiential aspects of marketing.
His key research interests include sensory and experiential aspects of marketing, consumer computational biases, and interactive marketing. His research has been published, or is forthcoming, in numerous journals, including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, OBHDP, and Journal of Retailing.
For his research, Biswas has received awards/grants from the American Marketing Association, Association for Consumer Research, Academy of Marketing Science, and Society for Marketing Advances. Biswas has been a co-Investigator for an EPA – NSF STAR Partnership Grant for $181,851. He has also been invited to present his research at seminars at New York University, the BostonCHI Meetingat the IBM Center for Social Software (in Massachusetts), and at Nokia (in Finland).
Biswas is associate editor of the European Journal of Marketing and is on the editorial review boards of the Journal of Consumer Psychology and Journal of Business Research.
Biswas earned a PhD degree in marketing from the University of California, Irvine, and an MBA degree from the Indian Institute of Management, Ahmedabad.
- Vita (pdf)
room: BSN 3225 | phone: 813.974.6224 | fax: 813.974.6175 | dbiswas@usf.edu
Teaching
- MAR 3023 Basic Marketing
- MAR 3613 Market Research
Current Research
- Biswas, Dipayan, Lauren Labrecque, and Donald Lehmann, “Product Odor and Consumer Perceptions of Taste”
- Biswas, Dipayan, Patricia Norberg, and Donald Lehmann, “Evaluating Ratio Data”
- Biswas, Dipayan, Donald Lehmann, Lauren Labrecque, and Ereni Markos, “Evaluating Experiential Products”
- Szocs, Courtney and Dipayan Biswas, “Tasting through Haptics”
- Biswas, Dipayan and Courtney Szocs, “Ambient Effects on Food Taste”
