Muma College of Business | University of South Florida
Stars vs. numbers: How consumers perceive online rating formats. A new study in the Journal of Marketing Research found that consumers view a 3.5-rated product to be higher — and better — when the score is illustrated in shapes like stars, circles and bars, versus numbers.
56 Questions with Cihan Cobanoglu. Meet Cihan Cobanoglu, the gregarious dean of the School of Hospitality and Tourism Management, part of the Muma College of Business at USF Sarasota-Manatee.
USF Muma College of Business announces the 25 Under 25 Award honorees for 2023-2024. The program recognizes both undergraduate and graduate students from all USF campuses who have demonstrated success in academics, leadership, professional development, and campus/community service.
USF launches free online certificate program in fintech. The new online certificate program will teach students, entrepreneurs and working professionals about the dynamic and disruptive world of financial technology, also known as fintech.
USF St. Petersburg’s inaugural Business Honors Program class prepares for graduation. After experiencing great success on USF's Tampa campus, the Business Honors Program expanded to the St. Petersburg campus in fall 2021. Now, in just three years, the program is poised to see the first member of its inaugural class walk across the commencement stage.
2024 State of the Region
The Tampa Bay E-Insights report is the result of a challenging research inquiry by faculty and graduate students from the University of South Florida Muma College of Business. The insights presented in the report complement those presented in the Regional Competitiveness Report presented by the Tampa Bay Partnership.
